Born in a small city near Milan, Nicolò has expressed his personality and authenticity every single day of his life.

After few years as a professional football player, he started expressing himself as a street video character, gaining online visibility and building a huge web of connections.

Finally, in 2015, following his firm belief in the Power of Will, he decided to create his own Brand, a white canvas to express his multifaceted creativity. Nicolò is today the Man behind the Brand, guiding all aspects from product design to manufacturing, from photography to marketing and communication

PHILOSOPHY: Uniting styles and cultural diversities in one universe, in which age and gender have no absolute distinction: following this concept, all the Collections are created and designed to be Unisex and Uniage.

INSPIRATION: The Brand is inspired by the urban world and music, a society with strong personalities and multicultural elements. The idea is to compose various surfaces that remind of material universes connected to the city – as stone, asphalt and aluminium. The Collections, with multifunctional and comfortable shapes, unique fabrics and printed elements, speak a modern and universal language, born out of a sophisticated game with the urban world.

PRODUCT: The Collections are Unisex, mainly composed of oversize sweatshirts and t-shirts along with shorts and comfy pants. The volumes are willingly amplified to maintain a modern silhouette. A strong focus is placed on the jackets, presented in precious fabrics stolen from the world of accessories. Main color is deep blue, combined with black and delicate chromatic tones.